The document lists 10 reasons for a company to meet with an CRM software provider: 1) To get the best value for their CRM needs at a low cost per user. 2) To help sales teams negotiate better deals with strategic selling tools. 3) To improve margins by giving negotiation teams better access to deal information. 4) To empower distributors to increase customer base and lower costs. 5) To have a platform for integrating acquired companies into sales and marketing teams. 6) To differentiate with better customer service and self-service options. 7) To increase productivity of direct and indirect sales forces. 8) To improve collaboration between teams at different stages of deals. 9) To gain efficiencies in lead management and quoting processes